[MKOB] Cerveza selection

[danstein9972 at netscape.net]

 Funny . . . I just added the large bottle of Lindeman's Framboise to my shelves at Dorignac's.  I am charging $9.99 per large bottle and (I think) 5.99 for the samll bottle.  
 
My (and Sav-A-Center's) costs are $8.41 and $5.33 respectively -- meaning that Sav-A-Center has a 1% and 2% markup on these beers -- which is ridiculous since most stores have between a 10 to 30% markup -- and should answer your question about whether it has somebody competent managing its beer selection.
 
Another funny thing, Flying Dog and Lindeman's are both distributed by Glazer's.  Glazer's beer salespersons are actually wine salespersons (who know nothing about beer) who have now also been assigned to sell beer to save costs.  These salespersons are paid by commission (approximately 4%) -- so they don't give a shit about how much Sav-A-Center -- or Dorignac's for that matter -- charges for beer as long as the business keeps ordering.  Hell -- the salesperson gets $4.00 (4% of $100) for every case of Lindeman's ordered by Sav-A-Center.  In fact, the cheaper Sav-A-Center selles the beer the better, since cheaper beer drives sales which increases orders which increases commissions.  Cha ching.
 
A similar situation happened at Dorignac's.  Dorignac's never properly checked up on its beer salespeople and prices.  Now, I am in the process of making alot of price changes . . . don't worry we are still pretty cheap . . . we just are not giving it away anymore . . . literally.
 
Alright . . . that is the beer lesson for the day.
 
The moral . . . if you like Lindeman's Framboise, take a trip to Sav-A-Center in Slidell.  I hear Slidell is lovely this time of year.
 
Next week's lesson. . . shelf layouts.
 
 
-----Original Message-----
From: Russ Clayton <russclayton at bellsouth.net>
To: mkob-announce at swampgas.com
Sent: Fri, 18 Aug 2006 14:11:41 -0500
Subject: [MKOB] Cerveza selection


Spurred by the conversation last night of beer selection in the local market ... I lingered at the cooler in Sav-A-Center in Slidell. I thought I'd mention this because over the past month or so, I've noticed this store has a much better, fresher and wider selection of beers. I don't know if they got a new manager of that area or not. But I can tell you that they have a nice selection of good beer, and all the standards in their walk-in cooler. 
 
Today my purchase was a Lindeman's Framboise, the large bottle for $8.50. The smaller bottle went for $5.50. 
 
I also noticed that they had about 5 or 6 products of the Flying Dog brewery, about 8-10 German beers, a couple Japanese beers and all of the usual suspects in a beer case. I won't go overboard and say this was the best selection I've seen, but I will say that this is a step above any other grocery store or liquor market in Slidell. It's also cheaper then Hughes and World Market. :P 
 
~r~ 
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