[MKOB] FW: Craft Beer Mid-Year # Release

[HArtzog]

BA Member emailAlright guys! I believe the homebrewers are  slowly changing
the taste of the masses to small batch microbrews.  Maybe we will all be
drinking tasteful beers in the near future or at least before a wave of
honesty take over Louisiana politics for certain.

  -----Original Message-----
From: Brewers Association [mailto:julia at brewersassociation.org]
Sent: Wednesday, August 15, 2007 3:32 PM
To: jazzbrew at charter.net.
Subject: Craft Beer Mid-Year # Release


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            Brewers Association Reports Mid-Year Numbers  736 Pearl Street
            Boulder, Colorado 80302 USA
            +1.303.447.0816
            +1.888.822.6273
            www.beertown.org

            The Brewers Association is excited to announce growth numbers
for the first half of 2007.

            1) A news release can be viewed at:
http://www.beertown.org/email/ba/midyear2007.htm

            The story on the craft beer segment for the first half of 2007
is that growth increased 11% and dollar sales increased 14%! Talking points
on this release:

            • Craft beer growth continues to break records with a volume
increase of 11% and dollar increase of 14% in the first half of 2007
compared to the same period in 2006.

            • For the first time ever craft beer has exceeded more than a 5%
dollar share of total beer sales.

            • In the first half of 2007 the beer category sold one million
more barrels with 400,000 of these new barrels produced by craft brewers.

            • Craft beer sales, in barrels, for the first half of 2007 was
3.768 million compared to 3.368 million barrels sold in the first half of
2006.

            Please feel free to forward on the news release to your local
newspapers, radio, and television media. They could be very interested in
featuring this national story along with highlighting news about your
company.

            Cheers, please contact me with any questions, comments, or
coverage you receive.

            Julia Herz
            Director of Craft Beer Marketing
            Brewers Association
            736 Pearl Street
            Boulder, CO 80302 U.S.A.
            303.447.0816 #113
            303.447.2825 (fax)
            julia at brewersassociation.org















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